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Full 5G Ultra-Wideband and LTE Coverage Solution for Outdoor Retailer

Full 5G Ultra-Wideband and LTE Coverage Solution for Outdoor Retailer

Posted by SureCall on 14th May 2025

SureCall Case Study:

LOCATION: Multiple US Locations
CATEGORY: Large Outdoor Retail Stores
BOOSTER: SignalMax & SpeedLink 5G

THE CUSTOMER

A leading retailer in outdoor recreational products with over 150 locations across the US and Canada was struggling with inconsistent cell coverage inside their stores. Known for its wide range of products from fishing gear to firearms, the retailer has a strong commitment to outdoor sporting technology and a seamless customer experience. With high foot traffic inside each 100,000+ square foot store, they needed a high-power solution that could provide all-carrier cellular voice, text, and high-speed 5G data coverage at an affordable price-point and with a quick install timeline. This case study highlights the successful deployment of SureCall’s SignalMax Hybrid Fiber DAS and SpeedLink 5G C-band UWB signal boosters, showcasing the potential for similar solutions inside other large buildings.

THE PROBLEM

Given the size of the buildings and dense construction, cellular coverage inside their newest store locations was greatly reduced. This weak connectivity was causing customers and employees alike to experience dropped calls and slow data performance on their phones regardless of carrier. The retailer required a strong solution to ensure complete cellular coverage throughout multiple store locations for the safety and security of employees and customers. The company also wanted to address their connectivity challenges so that mobile users inside the store had access to high-speed data with uninterrupted web access for their mobile app and product research while inside the store.

THE SOLUTION

SureCall’s SignalMax and SpeedLink 5G boosters wereidentified as the optimal solution to enhance in-building 5G Ultra-Wideband and LTE cellular signals. SureCall conducted a thorough assessment of each store to determine the optimal placement of the systems for maximum coverage. The integration team then installed the system according to the pre-defined deployment plan, ensuring minimal disruption to store operations. Post-installation, SureCall conducted rigorous testing to verify the effectiveness of the boosters in enhancing cellular signals and ensuring consistent connectivity.

THE RESULTS

More reliable voice coverage and fast data speeds up to 1 Gbps for all mobile users inside the store. By seamlessly integrating enhanced cellular coverage with their app-based services, the company has elevated its customer experience and operational efficiency across multiple locations, setting a new standard in the outdoor retail industry. The advanced booster solutions not only resolved their immediate cellular connectivity challenges but also laid the foundation for future growth and innovation. There were significant improvements and benefits at each new location, including:

  • Integration with Store App: SureCall’s enterprise boosters enabled the company to integrate advanced features into their mobile app, providing customers with a seamless instore shopping experience. Customers can now access real-time product information and updates, review product ratings at the point of purchase, and enjoy high-speed downloads while inside the store.
  • Enhanced Customer Experience: Customers are now able to quickly browse products, make calls, send texts, and access product information without the frustration of dropped calls or slow data speeds.
  • Operational Efficiency: The improved cellular connectivity optimized internal communications and operational processes, leading to enhanced productivity among staff and outfitters.
  • Security Compliance: The reliable connectivity enabled the implementation of two-factor authentication for financing and firearm purchasing, meeting stringent security requirements, while also enhancing customer trust.
  • Future Readiness: The company is now well-equipped to support future technological advancements and customer engagement strategies, positioning itself as a leader in outdoor retail technology.

SureCall's SignalMax and SpeedLink 5G boosters successfully transformed in-building cellular coverage, enabling seamless indoor connectivity. Click here to learn more about SureCall’s high-power wireless solutions for large buildings and campuses

SignalMax Hybrid DAS Booster
SignalMax Hybrid Fiber DAS

SpeedLink 5G C-Band Signal Booster
SpeedLink 5G C-Band Signal Booster